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| Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe
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 In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel -- the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget -- in other words, getting more from less. Engage a few customers to spread the word to many. | |||||||||||||
| [ More About This Book ]
Jan-20-2012 | |||||||||||||
| Managing the Millennials: Discover the Core Competencies for Managing Today's Workforce by Chip Espinoza, Mick Ukleja, Craig Rusch
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 Managing the Millennials delves into the differences between the generations at work today in businesses around the country, and digs deep to explore what makes the Millennial generation so different from the ones that came before. It identifies nine crucial points of tension that result from clashing value systems among these generations, and then provides nine approaches to resolve clashes, build communication, nurture collaborative teams, and create long-lasting relationships across generations of colleagues. | |||||||||||||
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Nov-11-2011 | |||||||||||||
| The Enemy of Engagement: Put an End to Workplace Frustration by Mark Royal and Tom Agnew
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 There are a lot of frustrated people in most workplaces today. We're not talking about the incorrigible office grump or the permanent slacker. Instead, we're referring to dedicated workers who are being prevented from achieving their peak potential by organizational obstacles. Better enabling these employees to succeed represents an untapped avenue for radically improving productivity. The Enemy of Engagement uncovers the hidden impediments to performance -- excessive procedures, lack of resources, overly narrow roles, and more -- and outlines best-practice solutions for eliminating them. | |||||||||||||
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Oct-14-2011 | |||||||||||||
| StandOut: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution by Marcus Buckingham
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 The product of a massive data set and rigorous statistical testing, the StandOut assessment unveils your two key strength roles and shows you how find your edge and win at work. Where other assessments stop at description, StandOut takes the next step and provides practical advice on what to do to make the most of the strengths you have.Whether you're an individual who wants to find your edge, a manager trying to fully understand the strengths of your team, or a leader in an organization looking to stay on the cutting edge of the strengths movement, you need StandOut. | |||||||||||||
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Sep-16-2011 | |||||||||||||
| Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn by Cathy Davidson
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 Using cutting-edge research on the brain, Cathy Davidson shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future. | |||||||||||||
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Aug-12-2011 | |||||||||||||
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