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Required Reading

The Essential Guide to Employee Engagement: Better Business Performance through Staff Satisfaction by Sarah Cook

Engaged employees are more productive, engender greater customer satisfaction and loyalty, and help promote a company's brand. This book explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Cook draws on case studies and examples from globally recognized companies to demonstrate how actively engaged employees assist the progress of their organization. She shows managers how to measure the level of their employees' engagement and provides them with strategies to help increase staff participation.
More About This Book ]   Jul-27-2008


The Age Curve: How to Profit from the Demographic Storm by Kenneth W. Gronbach

The changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.
More About This Book ]   Jun-28-2008


Judgment: How Winning Leaders Make Great Calls by Noel M. Tichy, Warren G. Bennis

Tichy and Bennis examine the critical role judgment plays in effective leadership. Calling judgment the essence of leadership, they identify three judgment domains that can undermine any leader's success — people, strategy and crisis — and explore such challenges as selecting the top team, CEO succession, and crisis as a leadership development opportunity. The good news: even if one isn't born with good judgment, it can be learned.
More About This Book ]   Jun-01-2008


The Breakthrough Company: How Everyday Companies Become Extraordinary Performers by Keith R. Mcfarland

The vast majority of small businesses stay small — and not by choice. Only the most savvy and persistent — a tiny one tenth of one percent — break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate — from small startup to industry leader.
More About This Book ]   May-04-2008


Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

Blogs, wikis and other Web 2.0 accoutrements are revolutionizing the social order, a development that's cause for more excitement than alarm, argues Shirky. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online: Every story in this book relies on the successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users. The sum of Shirky's incisive exploration, like the Web itself, is greater than its parts.
More About This Book ]   Apr-05-2008


 
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